VERIFIED
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
- Commonly attributed to: Samuel Beckett
- Actual source: Samuel Beckett, Worstward Ho (Grove Press / John Calder, 1983), opening passage. Note canonical lowercase "Try again." (not "Try Again."). Context is routinely stripped: Beckett’s prose poem is about inescapable failure and worsening — the text later runs "Fail worse again. Still worse again. Till sick for good. Throw up for good." — not a motivational perseverance mantra, though Silicon Valley adopted it as one.
- Earliest verified appearance: 1983 — Samuel Beckett, Worstward Ho (Grove Press, 1983), opening lines: "Ever tried. Ever failed. No matter. Try again. Fail again. Fail better." The formula recurs and is then inverted ("Fail worse again"), underscoring that Beckett meant failure as a permanent condition of art, not a pep talk. — Worstward Ho (1983) — Internet Archive
- Confidence: High · Last verified: July 2026
The verdict: Genuine Beckett — from Worstward Ho (1983) — but the bleak original context, where the text goes on to "fail worse," is almost always stripped when it’s used as a motivational slogan.
Every claim above links to a primary source I checked myself. How I verify quotes →
The Persistent Wisdom of Samuel Beckett’s Philosophy of Failure
The Origin of Samuel Beckett’s Words
Samuel Beckett’s deceptively simple aphorism about failure represents one of the most profound reversals of conventional wisdom in twentieth-century literature. The quote—”Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”—appears in his 1983 novel “Worstward Ho,” a slim work that serves as Beckett’s final fictional statement. In this novella, the narrator describes a figure struggling through a bleak landscape. This meditation on failure emerges as the philosophical core of the narrative. What Beckett articulates is not merely resignation to failure. Rather, he embraces it as the fundamental condition of human existence and the only honest path forward. The quote gained particular prominence in the early twenty-first century. It became a rallying cry for entrepreneurs and creative professionals navigating the uncertainty of innovation. Yet its original context reveals something far more existentially urgent than Silicon Valley motivational posters might suggest.
To understand how Beckett arrived at this philosophy, one must trace the peculiar arc of his life and artistic development. Born in Dublin in 1906 to a prosperous Protestant family, Beckett initially seemed destined for conventional success. He studied languages at Trinity College Dublin and briefly lectured in French at the University of Paris, where he befriended James Joyce and began his literary career. However, Beckett was profoundly uncomfortable with traditional success and achievement. After abandoning his academic position, he drifted through Europe and lived in poverty.
He eventually settled in Paris, where he spent much of World War II working with the French Resistance. He remained characteristically tight-lipped about this work throughout his life. This period of hardship and moral ambiguity shaped his artistic consciousness in ways that conventional biography cannot fully capture. He wasn’t writing about failure as an abstract concept. He was living it, and living through it.
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better
The artistic philosophy that emerged from Beckett’s experience prioritized radical honesty over the consolations of narrative tradition. During the 1940s and 1950s, as he developed his signature minimalist style, Beckett explicitly rejected what he saw as the false comfort of conventional storytelling. He famously told an interviewer that he was interested in “the expression that there is nothing to express, nothing with which to express, nothing from which to express, no desire to express, together with the obligation to express.” This isn’t pessimism in the ordinary sense. It’s a refusal of false hope and a commitment to depicting reality as it actually presents itself. We must depict reality rather than as we wish it to be.
When Beckett writes about failure, he isn’t celebrating it romantically or offering it as motivational fodder. He recognizes it as the irreducible ground of human striving. His characters, from Vladimir and Estragon waiting for Godot to Molloy crawling through the mud, attempt and fail with stubborn regularity. This becomes not a narrative defect but the entire point of the work.
One fascinating and lesser-known aspect of Beckett’s personality is how intensely private he was. He was almost paranoid about his own mythology. Despite winning the Nobel Prize in Literature in 1969, he avoided public appearances. He refused to attend his own play premieres and was notoriously difficult with biographers and scholars. He actually fled to the South of France to avoid attending his own Nobel ceremony. This wasn’t merely shyness; it was a philosophical position. Beckett seemed to believe that the author should disappear entirely into the work.
For him, biography was a kind of distraction from the difficult business of artistic truth. Paradoxically, this extreme privacy made him seem both more mysterious and more authentic. His refusal to explain himself became itself an explanation. He lived modestly and was married to his longtime companion Suzanne Deschevaux-Dumesnil for over sixty years. He seemed almost embarrassed by the cult of personality that sometimes surrounded him. His reserve suggests that the philosophy of “failing better” was not something he theorized from a position of comfortable success. Rather, he lived it daily through deliberate self-effacement.
How Failing Better Transforms Your Life
The specific context of “Worstward Ho” deserves closer examination. It reveals why Beckett chose this particular moment in his career to articulate this philosophy so directly. Written when Beckett was in his late seventies, the novella is an almost unbearably compressed work. It is stripped down even by Beckett’s austere standards. The prose becomes barely functional, and the narrative is almost entirely evacuated. A narrator observes a figure—”he”—dragging himself through a dimmed, deteriorating landscape.
The instruction to “fail better” represents not an achievement to aspire toward but a description of what this figure must do. He must do it moment by moment to continue existing at all. In Beckett’s late work, there’s a paradoxical sense of acceptance alongside continued struggle. He’s not saying “don’t give up” in the cheerful sense. He’s saying “you cannot succeed, so succeed at failing more completely, more honestly.” It’s a strange inversion that only makes sense if you understand that for Beckett, honesty itself became the only possible form of success.
The quote’s modern reception and cultural application reveals an interesting gap between Beckett’s intentions and how his work has been appropriated. In the 1990s and 2000s, as venture capitalism, startup culture, and the ideology of disruption became dominant, Beckett’s words appeared everywhere. Tech offices displayed them on posters.
What “Fail Better” Actually Means
Startup culture turned this into a growth-mindset slogan — fail fast, fail better, iterate your way to success. Beckett would not have recognized that reading. The passage it comes from is bleak, funny, and fundamentally about the impossibility of ever doing anything well, including failing — it’s from a writer whose entire body of work circles around futility, not triumph over adversity. “Fail better” in context doesn’t mean “your failures are stepping stones to success.” It means something closer to: failure is the only honest outcome available, so you might as well fail with more precision and less self-deception each time. That’s a darker, and arguably more useful, idea than the poster version — it asks you to get better at seeing clearly, not better at winning.