We don’t “have” a great day, we “make it” a great day!

April 12, 2026 · 4 min read

The Philosophy of Making Great Days: Frosty Westering’s Enduring Legacy

The Origins of This Powerful Quote

Frosty Westering developed a deceptively simple assertion during decades of coaching philosophy in the Pacific Northwest: “We don’t ‘have’ a great day, we ‘make it’ a great day!” This quote encapsulates a fundamental shift in thinking about agency and responsibility that Westering championed throughout his coaching career. Unlike the passive conception of days that happen to us, Westering’s formulation places the locus of control squarely in human hands. Excellence and satisfaction become matters of deliberate choice and effort, not fortune. The quote likely originated during his time as head football coach at the University of Puget Sound, where he became famous for his motivational talks to players before games and throughout the season. These weren’t merely pep talks in the conventional sense. They were philosophical statements designed to reframe how young athletes understood their relationship to their own success.

Frederick “Frosty” Westering was born in 1927 in Minneapolis, Minnesota, during the Great Depression. This experience deeply influenced his philosophy about human resilience and the power of positive action. At the University of Minnesota, Westering played football and began formulating ideas about what separated great teams from merely good ones. He became convinced that attitude, effort, and intentionality were the true determining factors, rather than talent or luck alone. After his playing days, Westering spent several years at Whitworth University in Spokane, Washington, before accepting the head coaching position at the University of Puget Sound in 1967. This move proved transformative for both Westering and the small Division III program. He remained at Puget Sound for thirty-four years, retiring in 2003 with an extraordinary record of 303 wins, three national championships, and a legacy that transcended statistics.

We Don’t Have a Great Day We Make It

Westering stood out among football coaches for deliberately integrating humanistic philosophy into a sport often characterized by aggressive tactics and winner-take-all mentality. He drew inspiration from Abraham Maslow’s concept of self-actualization and Viktor Frankl’s existential psychology, weaving these intellectual traditions into his coaching practice. The football field became, in his view, a laboratory for developing human character and potential. His practices were organized around principles of continuous improvement, mutual respect, and what he called “positive peer pressure.” He pioneered the concept of “unconditional positive regard” in coaching, borrowed from Carl Rogers’ humanistic psychology. Players were valued as human beings regardless of their performance on the field. This approach was radical for its time, operating counter to the dominant coaching culture that often relied on intimidation, public criticism, and conditional acceptance.

Frosty Westering refused to recruit players based on athletic scholarships, instead emphasizing academic merit and character. Another remarkable aspect of his philosophy involved his “no freshmen starting” policy. This policy forced the program to develop depth and prevented early burnout. Most strikingly, Westering attended every graduation ceremony of his players, regardless of when they had left the team. This demonstrated his belief that his responsibility extended far beyond the football field. He also famously required his players to maintain a minimum GPA above the university average—not merely meeting NCAA standards, but exceeding them. These choices reflected a coach who saw football as a means to an end rather than an end in itself. That end was the development of thoughtful, capable, and ethical human beings. Westering spent considerable time reading literature, philosophy, and psychology, seeking insights he could translate into practical wisdom for his players.

How This Mindset Changes Your Life

The quote’s meaning becomes particularly profound when understood in this broader context. Westering wasn’t referring to some motivational delusion or positive thinking divorced from reality when he said “we make it a great day.” Rather, he was articulating a distinction between responding passively to circumstances and actively engaging with life through choice and intention. A person who “has” a great day might feel lucky or credit external circumstances. Such a person remains susceptible to despair when fortune turns. A person who “makes” a great day takes responsibility for their attitude, their effort, and their contribution to the day’s quality. This empowering frame shift has proven remarkably durable and resonant across generations. Motivational speakers, business coaches, mental health professionals, and educators have adopted the quote as a shorthand for an important psychological principle about human agency and the relationship between choice and wellbeing.

The quote has acquired increasing cultural relevance as discussions of mental health, resilience, and personal empowerment have become more prominent over recent decades. The COVID-19 pandemic particularly highlighted the wisdom embedded in Westering’s formulation. People grappled with circumstances largely beyond their control yet sought ways to maintain psychological wellbeing. The distinction between what we cannot control and what we can became a matter of daily survival. Westering’s philosophy offered a framework for distinguishing between the two. Countless corporate training seminars, motivational posters, self-help books, and social media posts have featured the quote, often attributed simply to “Frosty Westering” without much additional context. This popularization has had both positive and negative consequences. While it has spread the core insight widely, it has also sometimes been diluted into simple-minded platitudinous thinking.