“Machines should work. People should think.”
This topic has been extensively researched and documented by historians and scholars. Source
This simple yet profound statement captures a core philosophy of the technological age. In our current era of advanced automation and artificial intelligence, this idea resonates more strongly than ever. It suggests a clear and ideal division of labor. Machines should handle the repetitive, strenuous, and computational tasks. This, in turn, frees humans for creativity, critical thinking, and strategic innovation. This concept is not just a catchy slogan. Instead, it represents a foundational perspective on the ideal relationship between human intellect and mechanical efficiency. IBM Archives: 1960s
Tracing the origins of this motto reveals a fascinating story rooted in corporate history. While no single person is credited as its author, strong evidence points to IBM’s marketing department. The technology giant popularized the phrase during the late 1960s. Consequently, it became a cornerstone of their corporate messaging. IBM strategically positioned itself as a company that understood the proper balance between human talent and machine capability. The slogan perfectly encapsulated this vision, framing technology as a tool for human empowerment, not replacement.
The Slogan Enters the Public Sphere
The earliest documented public mention of the idea occurred in May 1968. Howard Dimmig, a technical advisor at Eglin Air Force Base, addressed the American Association of University Women. He referred to a